Public awareness of the Register
We recognise that it is not sufficient simply to hold an accurate Register. To be of value, the Register must be accessible, and users and potential users of architects’ services must understand the distinction of the title ‘architect’ and the importance of the Register in confirming an architect’s registered status. We therefore work to increase awareness of the Register, to inform the public about the qualifications and competence of architects and to alert members of the public to the Architects Code of Conduct and Practice. We also work to prevent the misuse of the title ‘architect’ which may only be used by those on the Register.
Area of work
End of year assessment
End of year assessment
Delivered
- Articles were published in magazines and newspapers about ARB and the Code of Conduct.
- Visits to the Code of Conduct section of the website up by 7% from 2013.
- ‘Meet your Architect’ form developed to guide consumers.
Area of work
Increase use of the online Register which will mitigate the risk of consumers being misled by those misusing the title ‘architect’.
End of year assessment
Delivered
- The number of visits to the online Register increased by 20%.
- ARB exhibited at the Homebuilding and Renovation Show in March 2014 and Grand Designs in October 2014.
- Awareness of the Register raised through stakeholder relationship development with the Planning Portal, HomeOwners Alliance, Trading Standards Institute, Which? Local and others.
Area of work
Encourage architects to promote their registered status to increase awareness and value of the Register.
End of year assessment
Delivered
- 85% increase in downloads of ARB logo.
- 100% increase in interactions and referrals via social media.
Area of work
Procure local expertise for regulation in Scotland.
End of year assessment
Delivered
- A Scottish legal service provider was appointed in September 2014.
